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Jessica Hovis Smith Named as Firm’s Next President

Longview Financial Advisors, Inc., a financial planning and wealth management firm, is pleased to announce the appointment of Jessica Hovis Smith as the firm’s next President. Jessica takes over the President’s role from Jeff Cedarholm. Jeff will remain active on the investment team and will serve as the firm’s Chief Investment Officer.

“When Longview merged with West Financial in early 2010, I already had 35 years of experience managing small businesses.  As Longview’s president, when I asked my team who would eventually want to run the company in its second decade and beyond… Jessica meekly raised her hand,” said outgoing President Jeff Cedarholm. “Now, after working together for almost 11 years, she certainly has the experience, and is qualified to lead Longview. More than that, she is grateful, outgoing, and very caring of our employees and our clients.”

Jessica, who has more than 15 years of experience in financial planning and wealth management, joined West Financial in 2005. A merger in 2010 established the newly-joined firms as an employee-owned firm. Since that time, she has served as the firm’s Vice-President and Director of Financial Planning.  

“I am honored to step into this role, and grateful for our amazing team and clients who make this possible,” says Jessica. “With a continual focus on our core values of collaboration, education, and transparency, Longview has created a legacy of trust and impact, not just in our clients’ lives, but the in the lives of our employees and within the communities we serve. I look forward to working with our team to expand that influence, touch more lives, and to create greater impact,” she continued.

Longview Financial Advisors is a financial planning and wealth management firm which focuses heavily on philanthropic giving. For more information about Jessica Smith and the team at Longview Financial Advisors visit