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Jessica Smith, CFP®, CAP®, CLU®, CPWA®
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Partner & President
Jessica is Longview’s President and a CERTIFIED FINANCIAL PLANNERTM Professional. Her primary role is to set the vision and support the team; however, she also still enjoys practicing her first love of financial planning. She chose financial planning as a career because she likes to strategize with others to solve problems. She has continued this effort not only in financial planning, but also in her work helping individuals and nonprofits develop strategic giving plans to create more impact.
Since entering the profession, she has been continually engaged with the National Association of Personal Financial Advisors (NAPFA). This has included serving as a past south region board member, sitting on several committees, including a committee to choose the organization’s CEO, and chairing the 2019 national conference.
Due to her successful transition through the management and ownership pipeline at Longview, she is regularly asked to share her insights and guidance for others who want to develop a similar employee-ownership offering at their firm, and for G2 advisors looking to follow a similar path. She has spoken on the topic at industry conferences, on several industry podcasts and she has been quoted in numerous publications.
In 2018, Jessica was recognized by InvestmentNews as a “40 Under 40” honoree for her leadership and contribution to the financial planning industry. In 2019, she received the Jack Davis Professional Achievement award from her alma mater, the University of Alabama. The award is presented to outstanding alumni from the school of Human Environmental Sciences for their professional accomplishments.
Outside of the office, Jessica loves spending time with her family and friends, reading, volunteering and enjoying the outdoors. Her favorite pastime is watching her children play soccer.

Education & Professional Designations
University of Alabama – B.S. in Financial Planning
CERTIFIED FINANCIAL PLANNER™ (CFP®) Professional
Chartered Advisor in Philanthropy®
Certified Private Wealth Advisor®
Chartered Life Underwriter®
NAPFA-Registered Financial Advisor
Awards & Recognition
2018 Investment News 40 Under 40
2019 Jack Davis Professional Achievement Award
2023 NAPFA Inspiring Leader Award
Leadership & Community Involvement
Executive Momentum Leaders Class 2
Community Foundation of Greater Huntsville Ambassador Council
Community Foundation of Greater Huntsville Philanthropic Advisors Network
Community Foundation of Greater Huntsville Women’s Philanthropic Society
HudsonAlpha Institute for Biotechnology Professional Advisory Committee
Past Leadership
Community Foundation of Greater Huntsville Board of Directors
Financial and Estate Planning Council of Huntsville Board of Directors
Rocket City Scholarship Granting Organization Board of Directors
NAPFA National Conference Chair (2019)
Memberships
National Association of Personal Financial Advisors (NAPFA)
Investments and Wealth Institute
Financial & Estate Planning Council of Huntsville