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  • Jeff Jones, CFP®, MS

  • Partner & Director of Financial Planning

Jeff is Longview’s Director of Financial Planning and a CERTIFIED FINANCIAL PLANNER™ Professional. He joined the Longview team in 2013. He is proud to lead a team focused on integrity, transparency, and collaboration.

Before joining Longview, he spent 12 years with the Department of Defense and NASA, designing, implementing and maintaining large computer systems. While volunteering with the United Way of Madison County providing free tax prep for low-income families, he realized it was time for a career change. He now enjoys working with families as they blend their financial and life goals.

Jeff currently has served as Chair of the Board for the National Association of Personal Financial Advisors (NAPFA) Board of Directors. In his role as Board Chair, he advocated on Capital Hill for Fee-Only and Fiduciary legislation to protect American families. He served as Treasurer for the NAPFA National Board of Directors prior to his Chair role. He has also served as Chair, President, and Symposium Director for NAPFA’s South Region Board.

In the local community, Jeff supports the Community Foundation of Greater Huntsville as a member of the Philanthropic Advisor Network. He supports Wellstone as a member of the Trusted Advisor network. He is a member of Leadership Greater Huntsville Connect 19 and served as a volunteer for additional Connect classes.

Away from the office, Jeff enjoys spending time with his kids, watching Braves baseball and college football, and hiking. He also considers himself an adventurous eater.


Education & Professional Designations
University of Alabama in Huntsville – B.S. in Information Systems
University of Alabama – M.S. in Financial Planning
CERTIFIED FINANCIAL PLANNER™ Professional
NAPFA-Registered Financial Advisor

Awards & Recognition
University of Alabama Centennial Graduate Scholar 
2024 Jack Davis Professional Achievement Award 

Leadership & Community Involvement
Community Foundation of Greater Huntsville
Wellstone
Leadership Greater Huntsville – Connect Class 19

Past Leadership
National Chair of Board of Directors for NAPFA (2022-2023)
NAPFA South Board Regional Board Chair 

Memberships
National Association of Personal Financial Advisors (NAPFA)