Jeff Cedarholm
President and Chief Investment Officer (CIO)

Jeff serves as Longview's President and Chief Investment Officer (CIO). He is also a founding partner of Longview Financial Advisors. With decades of experience in investment and wealth management, Jeff leads the Investment Management team using a research-driven approach to portfolio allocation. Investment management isn’t just a job, it’s his passion.

Outside of the office, Jeff enjoys spending time with his wife, Celeste, their two daughters, and their four grandchildren. He is an avid life-long cyclist, enjoys spending time outdoors and on the trails, and he’s an active resident of the Gadsden, Alabama community. Jeff and Celeste also look forward to the time they are able to spend in the Big Canoe area of North Georgia.


  • Education
  • Bachelor of Science in Geology - Washington & Lee University
  • Value Investing Program - Columbia University

  • Credentials & Professional Affiliations:
  • CERTIFIED FINANCIAL PLANNER™ (CFP®) Professional
  • Certified Investment Management Analyst® (CIMA®)
  • Chartered Financial Consultant® (ChFC®)
  • Chartered Life Underwriter® (CLU®)
  • Investments and Wealth Institute® (IWI) Member
  • NAPFA Registered Financial Advisor (NRFA)

  • Community Involvement
  • YMCA of Coosa Valley - Life Board Member

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